innovationsfabrik_content

Customer: WITTENSTEIN AG

Project: Responsive Microsite that promotes the opening of the Innovation Factory

Industry: mechatronic and drive technologies

Agency: BASSIER, BERGMANN & KINDLER

Responsibility: Art direction

Year: 2014

Challenge: Promote the opening of the Innovation Factory. Give visitors a sneak preview of the new design of the corporate site – that will go online by the end of 2014.

Solution: The microsite opens to any user who wants to visit the WITTENSTEIN corporate site. The microsite has a striking design based on three different kinds of tiles which represent three dimensions: image, citation, background information. Every click is “tracked” and generates an yellow element within the corresponding tile on the homepage. Once you’ve clicked through any content, all tiles will be flagged with a yellow check mark.

Link: http://www.wittenstein.de/production-of-the-future/#

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