Customer: WITTENSTEIN AG
Project: Responsive Microsite that promotes the opening of the Innovation Factory
Industry: mechatronic and drive technologies
Agency: BASSIER, BERGMANN & KINDLER
Responsibility: Art direction
Challenge: Promote the opening of the Innovation Factory. Give visitors a sneak preview of the new design of the corporate site – that will go online by the end of 2014.
Solution: The microsite opens to any user who wants to visit the WITTENSTEIN corporate site. The microsite has a striking design based on three different kinds of tiles which represent three dimensions: image, citation, background information. Every click is “tracked” and generates an yellow element within the corresponding tile on the homepage. Once you’ve clicked through any content, all tiles will be flagged with a yellow check mark.