Customer: Porsche Motorsport

Project: Microsite that promotes the new Porsche racing car ’919 Hybrid’

Industry: automotive

Agency: BASSIER, BERGMANN & KINDLER

Responsibility: Visual Design, Art Direction: briefed and supervised 3D artists and motion designers

Year: 2013 – 2014

Challenge: Promote the new Porsche racing car before it was revealed to the public.

Solution: This microsite consists of three phases. Phase 1 sums up the glorious history of Porsche racing cars. Phase 2 is all about the new racing car ’919 Hybrid’ and illustrates its complete design process – from scratch to the final car. Phase 3 contains the races of which the most important on is the 24 hours of Le Mans. It is a very multilayer microsite that provides a lot of images, videos and animations.

Link: http://www.porsche.com/microsite/mission2014-resettozero/usa.aspx?c=0&pc=99181_SOM_WWW_WS-Share-GMA

 


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