Customer: Porsche Motorsport
Project: Microsite that promotes the new Porsche racing car ’919 Hybrid’
Agency: BASSIER, BERGMANN & KINDLER
Responsibility: Visual Design, Art Direction: briefed and supervised 3D artists and motion designers
Year: 2013 – 2014
Challenge: Promote the new Porsche racing car before it was revealed to the public.
Solution: This microsite consists of three phases. Phase 1 sums up the glorious history of Porsche racing cars. Phase 2 is all about the new racing car ’919 Hybrid’ and illustrates its complete design process – from scratch to the final car. Phase 3 contains the races of which the most important on is the 24 hours of Le Mans. It is a very multilayer microsite that provides a lot of images, videos and animations.