Customer: DAT

Project: Redesign of the web application that deals with complex data concerning new and used vehicles. DAT addresses car dealerships, amongst others.

Industry: Automotive

Agency: BASSIER, BERGMANN & KINDLER

Year: 2014

Challenge: The recent application did not offer a clear navigation. Also, the information was presented in a way that made it hard to understand. The look and feel was outdated and did not represent the company well. DAT wants to establish internationally and therefor needs a modern and competitive software interface.

Solution: DAT is about a lot of complex data. We designed a very simple and clean interface to offer easy access. The start page became a dashboard, which addressed especially the managers of the a car dealership who need to see at one glance what the status of their business is. For the employees the new application had the option to switch to a list view. We conceptualized landing pages that made it easier for the car salesmen to present the advantages of a car in a sales conversation with a client.

 

Dashboard:

 

2014-04-10_Dashboard_Default

 

List View:

 

Listenansicht

 

 

The newly conceptualized landing page:

2014_04_23_Fahrzeug_Landingpage_Verkaufangebot_Details_offen

This is what the page originally looked like:

original

 

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